You've heard it on the radio and TV; cuddling is allowed again! And it seems that this is taken literally, because our Bron teddy bear is bought en masse! And we love that of course! This means that a lot of children, but also adults, have a new buddy. Adults buy the Bron bear for their grandchild, or to collect. The function of teddy bears As an adult sleeping with a cuddly bear is perfectly normal and healthy. This is shown in a study conducted by the Free University of Amsterdam. Patrick Luyten, professor of clinical psychology (KU Leuven). "Sleeping with a cuddly toy can make us feel safe". That is what Professor Luyten says. By coming into contact with cuddly toys, we seek out a feeling from our childhood. "For many people, a hug was an important part of their childhood. As children, we are very attached to our parents. Such a cuddly toy helped us to be more independent. It replaced our parents when we stayed overnight somewhere. So a hug often has a strong emotional bond." Hugs during corona The professor also says: "In general, we see that people are more likely to seek a sense of security during these times. This can be sleeping with a plush animal, but it goes beyond that. Some people wrap up in their fleece blanket in front of the TV in the evening, others light the fire pit or make their house cosier in general." Cuddles and holidays So it's no surprise that on your river cruise or sailing holiday you won't be able to resist the temptation to buy the Bron bear. And you're right, because the Bron bear is made with the most careful materials. If you were on a cruise and they didn't have the Bron bear or you regret not buying it, don't worry, just order it here!